Explore Our Insights
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Making Podcasts for Older Americans
There is definitely an opportunity for podcasters to reach the 55+ market, but not every podcast. If your show can provide unique value to older listeners, you should be sure you’re marketing where they are and using language that’s meaningful to them.
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Policy Podcasting
Podcasting is becoming an increasingly common communication tool for public affairs and science policy organizations.
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The Bright Future of Branded Podcasts
“Podcasts are not audio webinars or white papers,” he says. “You have to make a show people like, then turn them into fans and even evangelists.”
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Your audience is busy. Keep them engaged.
According to a recent study by YouGov, podcast listening has become increasingly popular among Americans in recent years. The study surveyed over 1,200 US adults and found that more than half listen to a podcast at least once a month, and 30 percent listen at least once a week. These numbers are consistent with data…
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Why Your Brand Podcast Should Have Video
If your organization has a podcast or is thinking of starting one, it’s becoming more apparent that you should be integrating video components into your show.
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Refresh your podcast to keep listeners engaged.
Creative doldrums can happen to anyone, on any project, but they aren’t always a bad thing. In fact, they can be a normal and necessary part of podcasting.
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Why Authenticity Matters in Podcasts
At Voxtopica, we always emphasize that the ultimate purpose of your podcast exists to provide value to your listeners. We aren’t just talking about valuable information. We also mean giving them a valuable human connection.
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Plagiarism in Podcasting
Plagiarism in podcasting is not only possible – it’s a reality. In this post we look at a real-life example of podcast plagiarism, how it happened, and what you can do to ensure it doesn’t happen to you.
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3 Qualities of Great Podcast Hosts
Being a great podcast host takes effort. Practicing 3 key skills can help anyone be a great podcast host. We’ll also cover the 3 biggest mistakes for your podcasts to avoid and set your audience up for a great listening experience.