Explore Our Insights
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Your audience is busy. Keep them engaged.
According to a recent study by YouGov, podcast listening has become increasingly popular among Americans in recent years. The study surveyed over 1,200 US adults and found that more than half listen to a podcast at least once a month, and 30 percent listen at least once a week. These numbers are consistent with data […]
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Why Your Brand Podcast Should Have Video
If your organization has a podcast or is thinking of starting one, it’s becoming more apparent that you should be integrating video components into your show.
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Refresh your podcast to keep listeners engaged.
Creative doldrums can happen to anyone, on any project, but they aren’t always a bad thing. In fact, they can be a normal and necessary part of podcasting.
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Why Authenticity Matters in Podcasts
At Voxtopica, we always emphasize that the ultimate purpose of your podcast exists to provide value to your listeners. We aren’t just talking about valuable information. We also mean giving them a valuable human connection.
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Plagiarism in Podcasting
Plagiarism in podcasting is not only possible – it’s a reality. In this post we look at a real-life example of podcast plagiarism, how it happened, and what you can do to ensure it doesn’t happen to you.
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3 Qualities of Great Podcast Hosts
Being a great podcast host takes effort. Practicing 3 key skills can help anyone be a great podcast host. We’ll also cover the 3 biggest mistakes for your podcasts to avoid and set your audience up for a great listening experience.
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How to Own Your Podcast Niche
Transforming expertise into unique, high-quality audio content that attracts and retains listeners can be challenging. We’ve compiled 3 steps crucial to establishing your podcast’s niche and delivering high-value audio content your audience will love.
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The Power of Storytelling Through Audio
Why audio storytelling changes us. The power of ancient storytelling traditions remains a prominent influence in today’s society. The podcast world is filled with hundreds of shows that revolve around storytelling, like The Moth, The Story Collider, and even your favorite guilty-pleasure true crime show. In these shows, the storyteller brings you into a part […]
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5 Reasons to Start an Association Podcast Right Now
We’re living through an unprecedented experience. People are staying home and businesses have shifted to remote working as we all do our part to stop the Covid-19 pandemic. While it might seem like an unusual time to launch a new communication tactic, it’s actually the perfect time to start an association podcast. Podcasting is an amazingly […]