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How to Own Your Podcast Niche
Transforming expertise into unique, high-quality audio content that attracts and retains listeners can be challenging. We’ve compiled 3 steps crucial to establishing your podcast’s niche and delivering high-value audio content your audience will love.
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The Power of Storytelling Through Audio
Why audio storytelling changes us. The power of ancient storytelling traditions remains a prominent influence in today’s society. The podcast world is filled with hundreds of shows that revolve around storytelling, like The Moth, The Story Collider, and even your favorite guilty-pleasure true crime show. In these shows, the storyteller brings you into a part…
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5 Reasons to Start an Association Podcast Right Now
We’re living through an unprecedented experience. People are staying home and businesses have shifted to remote working as we all do our part to stop the Covid-19 pandemic. While it might seem like an unusual time to launch a new communication tactic, it’s actually the perfect time to start an association podcast. Podcasting is an amazingly…
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Starting a public affairs podcast? Don’t skip 1 important task!
Knowing your audience is the #1 key to starting a podcast right If you’re thinking about starting a public affairs podcast you’re probably asking (or being asked), “okay, so who’s going to listen to this?” Good question. In fact, it’s not just one of the questions you should be asking when you think podcasting for your business…
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Association Podcasts: 5 Awesome Ways to Create Value
In my last post, I wrote about how important it is for association podcasts to define their audience and why you need to create value for that audience. It’s the value you provide that will help your podcast grow. In this post, I want to focus on that value. There are five things you should…
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Nielsen’s Latest Podcast Data
And what it means for you Last month, TV ratings company Nielsen released its Podcasting Today report for advertisers. While most of Voxtopica’s clients and other public affairs podcasts don’t rely on advertising, the data contained within the report is still applicable. One of the most important data points is the confirmation that podcasting is a growing medium. Today, there…
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10 Podcasts to Delight You This Summer
Summertime is here and we’re all emerging out of our pandemic funk. While you’re returning to your favorite activities, maybe you’ve noticed you’re a little different this summer. Last year changed us. With change comes the need for new ideas and fresh perspectives. Whether it’s a conversation that needs to be had or cooking a…
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Don’t Overlook This Powerful Tool for Your Podcast: Show Notes
The mighty show note. Show notes may not seem as glamorous as sharp sound design or compelling cover art, but they are powerful assets to your podcast. They can enrich your listeners’ experience, circulate traffic to your podcast and website, and widen your podcast’s community. It’s worth the time and effort in getting your show…
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Stay Ahead in Podcasting
Nobody wants to be left behind. And with today’s digital media, getting left behind is unfortunately all too easy, especially with podcasting. Last month, we learned the podcasts are here to stay and the industry is rapidly changing. New developments and platforms are erupting into the scene everyday; platforms like Clubhouse, which left many podcasters wondering if…