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  • Nielsen’s Latest Podcast Data

    Nielsen’s Latest Podcast Data

    And what it means for you Last month, TV ratings company Nielsen released its Podcasting Today report for advertisers. While most of Voxtopica’s clients and other public affairs podcasts don’t rely on advertising, the data contained within the report is still applicable. One of the most important data points is the confirmation that podcasting is a growing medium. Today, there […]

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  • 10 Podcasts to Delight You This Summer

    10 Podcasts to Delight You This Summer

    Summertime is here and we’re all emerging out of our pandemic funk. While you’re returning to your favorite activities, maybe you’ve noticed you’re a little different this summer. Last year changed us. With change comes the need for new ideas and fresh perspectives. Whether it’s a conversation that needs to be had or cooking a […]

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  • Don’t Overlook This Powerful Tool for Your Podcast: Show Notes

    Don’t Overlook This Powerful Tool for Your Podcast: Show Notes

    The mighty show note. Show notes may not seem as glamorous as sharp sound design or compelling cover art, but they are powerful assets to your podcast. They can enrich your listeners’ experience, circulate traffic to your podcast and website, and widen your podcast’s community. It’s worth the time and effort in getting your show […]

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  • Stay Ahead in Podcasting

    Stay Ahead in Podcasting

    Nobody wants to be left behind. And with today’s digital media, getting left behind is unfortunately all too easy, especially with podcasting. Last month, we learned the podcasts are here to stay and the industry is rapidly changing. New developments and platforms are erupting into the scene everyday; platforms like Clubhouse, which left many podcasters wondering if […]

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  • The Data Is In: Podcasts Matter More Than Ever.

    The Data Is In: Podcasts Matter More Than Ever.

    2020 brought its worst. Podcasts fought back hard. And won. You may have been on a virtual happy hour, joking with good friends about how it seemed like everyone suddenly had a podcast. You may have even scoffed, “That’s never going to be me.” But times have changed. The data is in and now we […]

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  • How Well Are Your Guest Interviews Going?

    How Well Are Your Guest Interviews Going?

    You’ve experienced this. You play an episode of a podcast talk show, anxious to learn. But 10 minutes in, the host loses control of the conversation, the guest starts rambling about completely irrelevant topics, the episode ends, and you’re left feeling deflated, disappointed, and with little desire to tune into that podcast again. As a […]

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  • 3 Things To Make Your Podcast Sound Better

    3 Things To Make Your Podcast Sound Better

    Maybe you’re thinking of starting a podcast. Or maybe you already have one. Either way, you have probably asked yourself: how can I make my podcast sound better? When it comes to recording quality audio for podcasts, the answers can be confusing while the options are just as overwhelming. To help you get some simple […]

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  • Think Outside the Talk

    Think Outside the Talk

    An interview podcast might not be the right choice for your audience. We’ve heard it many times. “We’re going to start a podcast. Our CEO is going to have really important conversations with key leaders in our industry. It’s going to be great!” Of course it is. Public affairs podcasts are dominated by interviews and […]

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  • Why Spotify Actually Isn’t the Best Platform for Your Podcast

    Why Spotify Actually Isn’t the Best Platform for Your Podcast

    There’s been a lot of hype surrounding Spotify as a podcast platform recently, and how it’s gaining or even surpassing Apple Podcasts as the go-to platform. We wanted to find out if that applied to public affairs and similar podcasts, so we reviewed performance data from some of the shows we produce to get the […]

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