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Starting a public affairs podcast? Don’t skip 1 important task!
Knowing your audience is the #1 key to starting a podcast right If you’re thinking about starting a public affairs podcast you’re probably asking (or being asked), “okay, so who’s going to listen to this?” Good question. In fact, it’s not just one of the questions you should be asking when you think podcasting for your business […]
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Association Podcasts: 5 Awesome Ways to Create Value
In my last post, I wrote about how important it is for association podcasts to define their audience and why you need to create value for that audience. It’s the value you provide that will help your podcast grow. In this post, I want to focus on that value. There are five things you should […]
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Nielsen’s Latest Podcast Data
And what it means for you Last month, TV ratings company Nielsen released its Podcasting Today report for advertisers. While most of Voxtopica’s clients and other public affairs podcasts don’t rely on advertising, the data contained within the report is still applicable. One of the most important data points is the confirmation that podcasting is a growing medium. Today, there […]
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10 Podcasts to Delight You This Summer
Summertime is here and we’re all emerging out of our pandemic funk. While you’re returning to your favorite activities, maybe you’ve noticed you’re a little different this summer. Last year changed us. With change comes the need for new ideas and fresh perspectives. Whether it’s a conversation that needs to be had or cooking a […]
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Don’t Overlook This Powerful Tool for Your Podcast: Show Notes
The mighty show note. Show notes may not seem as glamorous as sharp sound design or compelling cover art, but they are powerful assets to your podcast. They can enrich your listeners’ experience, circulate traffic to your podcast and website, and widen your podcast’s community. It’s worth the time and effort in getting your show […]
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Stay Ahead in Podcasting
Nobody wants to be left behind. And with today’s digital media, getting left behind is unfortunately all too easy, especially with podcasting. Last month, we learned the podcasts are here to stay and the industry is rapidly changing. New developments and platforms are erupting into the scene everyday; platforms like Clubhouse, which left many podcasters wondering if […]
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The Data Is In: Podcasts Matter More Than Ever.
2020 brought its worst. Podcasts fought back hard. And won. You may have been on a virtual happy hour, joking with good friends about how it seemed like everyone suddenly had a podcast. You may have even scoffed, “That’s never going to be me.” But times have changed. The data is in and now we […]
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How Well Are Your Guest Interviews Going?
You’ve experienced this. You play an episode of a podcast talk show, anxious to learn. But 10 minutes in, the host loses control of the conversation, the guest starts rambling about completely irrelevant topics, the episode ends, and you’re left feeling deflated, disappointed, and with little desire to tune into that podcast again. As a […]
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3 Things To Make Your Podcast Sound Better
Maybe you’re thinking of starting a podcast. Or maybe you already have one. Either way, you have probably asked yourself: how can I make my podcast sound better? When it comes to recording quality audio for podcasts, the answers can be confusing while the options are just as overwhelming. To help you get some simple […]