An audio show is different from any other form of media. Creating and presenting engaging content takes careful planning and execution. We will help you choose the right format, find the right voices, and produce professional-quality audio that captivates your audience.
There are dozens of apps and sites where you should publish your podcast — not to mention planning and preparing show notes, transcripts, and the other assets that go with every episode. It can be daunting, but we’ve done it all and will help you get it right.
Podcast audiences listen to content the way they want to. This distinctive quality requires a particular marketing approach to grow audiences and keep the listening community engaged. We know what works and what doesn’t, and the answers may surprise you.
Podcast platforms report metrics in different ways. It can be frustrating and confusing. Our solutions bring all the data together to give you a complete picture of your show’s performance. We can even tell you how many downloads a Facebook post generated.
A podcast is a great way to communicate but creating an audio show is very different from any other form of media. Creating a successful podcast requires much more than recording audio. It’s important to follow best practices in cover art design and show descriptions, and finding the right theme music, voice talent, and sound effects can make a huge difference in how the audience responds to your content. All these factors and more must be combined in a way that provides value to your audience without exhausting your resources.
Voxtopica will help you structure the programming, choose the right format, and find the right voices to captivate your audience. We can also help with graphic design, writing, and sound design to ensure your show has all the hallmarks of a professional creative product.
Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, Overcast…there are too many podcast players to count, and many have their own registration processes. Setting up your show on all of them is just the beginning. A successful podcast needs properly written and SEO-friendly show notes, as well as transcripts that comply with the Americans with Disabilities Act. These and other critical assets can mean the difference between a widely-distributed podcast that meets professional standards and an amateur show that is hard for audiences to find and hear.
Voxtopica will help you publish your show across every player, with optimized show notes and compliant transcripts that ensure your listeners will always be able to find your podcast and get the maximum benefit from the content.
Podcast audiences discover content in completely different ways than other consumers, and the fact that none of the major social media platforms allow for the native posting of audio creates unique challenges for promoting podcasts. Overcoming these challenges requires an understanding of how to grow audiences and, in particular, the truth about the effectiveness of social media promotions and other standard marketing tools. Developing and executing a marketing strategy designed specifically for podcasts will avoid wasted time and money on ineffective tactics that just don’t cross over from other forms of media.
Voxtopica will help you develop a marketing approach specifically designed to engage podcast audiences and grow your show’s through best-in-class strategies and tactics developed in partnership with some of the industry’s most successful podcasters.
Like any other product, podcasts benefit from constant analysis of what is working and what is not. That analysis requires information, but podcast platforms are notoriously bad at providing useful data. Nearly every platform provides its own data points in its own way and combining all the information to develop clear insights can be frustrating. Understanding the difference between downloads and listens, knowing how to analyze consumption rates, and developing a demographic analysis of your listeners are critical to improving performance but just aren’t as easy as they should be.
Voxtopica will help you understand how your audience is reacting to your content by providing you with proprietary, comprehensive reporting across all podcast platforms in simple, easy-to-understand reports with clear, actionable recommendations.