Featured Articles

Why Spotify Actually Isn’t the Best Platform for Your Podcast

There's been a lot of hype surrounding Spotify as a podcast platform recently, and how it's gaining or even surpassing Apple Podcasts as the go-to platform. We wanted to find out if that applied to public affairs and similar podcasts, so we reviewed performance data from some of the shows

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10 Podcasts You Absolutely Need To Listen To Over The Holidays

The Voxtopica team handpicked what we believe are the best podcasts to start over the holiday season, in no particular order. Whether you’re preparing the mulled wine for Zoom celebrations or driving across town to your family’s socially distant dinner in the chilly outdoors, these shows are guaranteed to entertain,

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Great new data on podcast listeners during the pandemic

COVID-19 has changed how we work and that change has had major impacts on the way podcast listeners consume content and the content they consume. Podcasts are more frequently becoming a go-to medium for work-from-home professionals. According to Nielsen’s August Total Audience Report, before the pandemic peak media consumption was

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5 Reasons to Start an Association Podcast Right Now

We’re living through an unprecedented experience. People are staying home and businesses have shifted to remote working as we all do our part to stop the Covid-19 pandemic. While it might seem like an unusual time to launch a new communication tactic, it’s actually the perfect time to start an

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Association Podcasts: 5 Awesome Ways to Create Value

In my last post, I wrote about how important it is for association podcasts to define their audience and why you need to create value for that audience. It’s the value you provide that will help your podcast grow. In this post, I want to focus on that value. There

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Starting a public affairs podcast? Don’t skip 1 important task!

Knowing your audience is the #1 key to starting a podcast right If you’re thinking about starting a public affairs podcast you’re probably asking (or being asked), “okay, so who’s going to listen to this?” Good question. In fact, it’s not just one of the questions you should be asking

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