Featured Articles

The Data Is In: Podcasts Matter More Than Ever.

2020 brought its worst. Podcasts fought back hard. And won. You may have been on a virtual happy hour, joking with good friends about how it seemed like everyone suddenly had a podcast. You may have even scoffed, “That’s never going to be me.” But times have changed. The data

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How Well Are Your Guest Interviews Going?

Here Are 3 Ways You Can Improve Them. You’ve experienced this. You play an episode of a podcast talk show, anxious to learn. But 10 minutes in, the host loses control of the conversation, the guest starts rambling about completely irrelevant topics, the episode ends, and you’re left feeling deflated,

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3 Things To Make Your Podcast Sound Better

Maybe you’re thinking of starting a podcast. Or maybe you already have one. Either way, you’ve probably asked yourself: how can I make my podcast sound better? When it comes to recording quality audio for podcasts, the answers can be confusing while the options are just as overwhelming. To help

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Think Outside the Talk

An interview podcast might not be the right choice for your audience. We’ve heard it many times. “We’re going to start a podcast. Our CEO is going to have really important conversations with key leaders in our industry. It’s going to be great!” Of course it is. Public affairs podcasts

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Why Spotify Actually Isn’t the Best Platform for Your Podcast

There's been a lot of hype surrounding Spotify as a podcast platform recently, and how it's gaining or even surpassing Apple Podcasts as the go-to platform. We wanted to find out if that applied to public affairs and similar podcasts, so we reviewed performance data from some of the shows

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10 Podcasts You Absolutely Need To Listen To Over The Holidays

The Voxtopica team handpicked what we believe are the best podcasts to start over the holiday season, in no particular order. Whether you’re preparing the mulled wine for Zoom celebrations or driving across town to your family’s socially distant dinner in the chilly outdoors, these shows are guaranteed to entertain,

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Great new data on podcast listeners during the pandemic

COVID-19 has changed how we work and that change has had major impacts on the way podcast listeners consume content and the content they consume. Podcasts are more frequently becoming a go-to medium for work-from-home professionals. According to Nielsen’s August Total Audience Report, before the pandemic peak media consumption was

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5 Reasons to Start an Association Podcast Right Now

We’re living through an unprecedented experience. People are staying home and businesses have shifted to remote working as we all do our part to stop the Covid-19 pandemic. While it might seem like an unusual time to launch a new communication tactic, it’s actually the perfect time to start an

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Association Podcasts: 5 Awesome Ways to Create Value

In my last post, I wrote about how important it is for association podcasts to define their audience and why you need to create value for that audience. It’s the value you provide that will help your podcast grow. In this post, I want to focus on that value. There

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Starting a public affairs podcast? Don’t skip 1 important task!

Knowing your audience is the #1 key to starting a podcast right If you’re thinking about starting a public affairs podcast you’re probably asking (or being asked), “okay, so who’s going to listen to this?” Good question. In fact, it’s not just one of the questions you should be asking

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