The Podcast Influence

RESEARCH

The podcast listening habits of Registered Voters in the United States.

What Public Affairs Professionals Need to Know about Podcasting

In August of 2024, Voxtopica fielded what we believe to be the only podcast survey ever to focus entirely on the listening habits of registered voters.

Voxtopica’s mission is to help public affairs and nonprofit practitioners achieve their policy outcomes by using podcasts to communicate more effectively. To fulfill that mission, we ensure our clients have the most up-to-date and relevant data about podcast listeners, preferences, and habits.

Registered voters are heavy podcast listeners who trust podcasts more than any other medium for news and information. Get all the data. Download the report today.

Top Line Results

49%

of registered voters surveyed listen to podcasts weekly, compared to 37% of the general public.

85%

of respondents trust the news and information they get from podcasts. That’s more than they trust any other media.

78%

of respondents say podcast influence them to learn more about the topics and issues in the news.