Building Community & Revenue
THE ASSOCIATION OF OLD CROWS
“We trust Voxtopica to help us develop and produce shows our audience loves. The team's knowledge and experience has resulted in a podcast that’s paying for itself.”
-Ken Miller, Director, Advocacy & Outreach, Association of Old Crows
Establish a revenue-neutral communication channel that creates a sense of community.
The Association of Old Crows (AOC) is an organization for individuals who have common interests in Electronic Warfare (EW), Electromagnetic Spectrum Operations (EMSO), Cyber Electromagnetic Activities (CEMA), Information Operations (IO), and other information-related capabilities. AOC connects members and organizations nationally and internationally across government, defense, industry, and academia to promote the exchange of ideas and information and recognize advances and contributions in these fields.
The Challenge
AOC has a highly niche audience that works in extremely technical fields within the defense industry.
Communicating effectively with their small but global network through traditional channels like social media and email newsletters is effective but impersonal, so they wanted a way to create a greater sense of community among their members and within their industry. As a non-profit organization, AOC needed a mechanism that would pay for itself and, if possible, be revenue-positive.
Voxtopica’s Solution
Voxtopica helped the Association create a one-of-a-kind podcast that delves into the intricacies of electromagnetic spectrum operations through conversations with leaders in government, industry, academia, and the military.
To ensure AOC reaches its international audience, Voxtopica has helped produce podcast content from the organization’s international conferences in the U.S.A. and Europe, and in venues as wide-ranging as military bases and English pubs.
Voxtopica’s advanced podcast data and analytics capabilities provide AOC with the information it needs to acquire sponsorship deals that generate the revenue to cover production costs. In the summer of 2024, Voxtopica helped the Association launch subscription-only podcast episodes to generate even more revenue, which will also be available as a free perk for paying Association members.
From The Crows’ Nest — a podcast that educates its highly technical audience, enhances their sense of community, and generates revenue for the organization.
Measureable Results
Top 25 The show regularly makes Apple’s Top 25 Government Podcasts chart in the U.S.A. and nearly every European country.
Top 10%The show consistently ranks in Podtrac’s top 10% global podcasts in the “government” category.
SOLD OUTThe podcast’s sponsorship inventory consistently sells out, and its revenue continues to grow.
The Results
A high-profile show with thousands of monthly listeners and revenue from multiple sources.
From The Crows’ Nest has thousands of global listeners each month, and the audience continues to grow.
The show regularly makes Apple’s Top 25 Government Podcasts chart in the U.S.A. and nearly every European country. It consistently ranks in Podtrac’s top 10% global podcasts in the “government” category.
The podcast’s sponsorship inventory consistently sells out, and its revenue continues to grow. The host, Ken Miller, is now widely known and internationally recognized in the electromagnetic spectrum operations community. He spoke about the value of podcasting for non-profit organizations at the 2024 International Podcast Show in London.
More From The Association of Old Crows
In this exclusive AOC member/subscriber-only episode of From the Crows’ Nest, host Ken Miller welcomes back his esteemed friend and colleague, Col. Jeff Fischer, USAF (Ret.). The episode delves into recent developments in the War in Ukraine, particularly the strategic implications of F-16s arriving in Ukraine and their potential impact on air superiority in the conflict.
Additionally, Jeff introduces his inspiring new charitable organization, Shelter to Service, which transforms shelter dogs into service animals to support veterans and their families battling PTSD. Jeff shares personal insights into his journey with PTSD, which he poignantly explores in his military fiction novels.
In this episode of From the Crow’s Nest, host Ken Miller speaks with Jarrett Holcomb, a senior research engineer at the Southwest Research Institute (SwRI). Jarrett launched his career by developing an EW-centric test software called SPARTA, which later won an R&D 100 award. He was also recently recognized as an AOC Future 5 for his contributions to the Electromagnetic Warfare community.
In recent years, Jarrett has focused on researching next-generation receiver architectures that meet the demanding requirements of future threats. Jarrett and Ken discuss advancements in wideband technology, open systems architectures, and the role of artificial intelligence in changing data processing for electronic intelligence. They later note the organizational challenges in trying to implement next-generation technology.