Did you know that only 14% of Americans 55+ listen to podcasts weekly? But more than 20% of listeners to Voxtopica podcasts are in this age group. Wondering how we do it? Our latest article,

Our latest article, "Making Podcasts for Older Americans," provides the secrets to captivating this valuable demographic. You'll learn about:

• The unique ways older listeners consume podcasts
• The platforms and social media habits of 55+ audience
• The importance of using their language and making content accessible
• The power of niche content that speaks directly to their interests

Don't miss the opportunity to connect with the 55+ market and expand your podcast's reach. Read the full article here and unlock the potential of this often-overlooked audience.

Are you looking for new and effective ways to engage with your audience? Look no further than podcasting. Public affairs and science policy organizations are increasingly turning to podcasts to reach critical audiences, and the opportunities are incredible. But too often, organizations miss out on these opportunities. At Voxtopica, we've learned a thing or two about creating successful policy podcasts, and we're excited to share our insights.

In "Policy Podcasting: What You Need to Know", we'll go over the three key things any non-profit, PR, or public affairs communication professional should know about podcasting to ensure they capitalize on the opportunities and achieve the maximum return on investment. From understanding that a podcast is a show, to meeting your audience's expectations, to avoiding the pitfalls of boring interview shows, we've got you covered. You'll learn how to create a show that inspires your listeners with content that makes them laugh, cry, and think, and how to sustain an audience by producing high-quality, consistent content.

Don't miss out on the chance to connect with your audience in ways other policy content can't. Learn how to make podcasting the core of your communications and change the way your organization operates across its entire communications spectrum.